The 10 best universities to study Marketing in Spain

Marketing, also known as marketing, is defined as the system that tries to investigate a market, in order to offer value and satisfaction to the customer and thus achieve a profit. From this area, the aim is to study the behavior of the markets and to know the needs of consumers. The ultimate goal of all this is to attract, capture and even retain customers through the appropriate response to their wishes.

Currently, most companies have a marketing strategy that allows them not only to maintain their profits, but also to grow and meet objectives. Thus, marketing promotes a style of exchange by which organizations satisfy needs and desires in consumers in exchange for an economic gain.

The new era of Marketing

With the development of digital technologies and the internet, marketing has acquired vital importance in its digital version, which is why the demand for professionals in the field of marketing is increasing. If you feel attracted to the field of marketing, it is likely that you have considered training to dedicate yourself to it.

In this sense, choosing a suitable university center is an important decision. You probably know that there are numerous rankings that classify universities according to different criteria. Although these rankings can help guide you, the truth is that the best center for you will be the one that meets your personal expectations. It is important that, before making a decision, you value the following factors of the universities you are considering:

• Faculty: It is important that your center has highly trained teachers with extensive experience, as this contributes to quality teaching.

• Curriculum: Taking a look at the subjects and contents is essential to decide on the center you will go to, since although the common subjects are the same in all of them, the electives and the focus of the more specific subjects may vary.

• other possibilities: Sometimes a degree is not what you are looking for, so you can study which centers offer other alternatives such as training cycles, double degrees, specialized master's degrees, etc.

• Adaptation to digital advances: It is essential that the university where you study is updated and adapted to the technological advances of recent times, and that it also applies innovative methodologies.

• labor insertion: It is important not to lose perspective and realize that the objective of training is preparation for entering the labor market. For this reason, it is important that you review the percentage of labor insertion of the students of the different universities. The degree of employability of students depends on different aspects, such as the quality of the internship plan, the existence of agreements with entities and companies and other networks woven between the university institution and the real world. This aspect is very relevant, since studying in one center or another can help you expand the gateway to the labor market a little more.

• scholarships: The economic aspect is undoubtedly very relevant, so it is interesting that you assess whether the center where you are going to study has a good scholarship program.

What are the best Spanish universities to study Marketing?

Now that we have defined what marketing is and what criteria are important when choosing a center to train you in it, we are going to know the 10 best universities to study this discipline in Spain. The order in this case is arbitrary, because among the 10 that we propose, it is you who must choose which one best suits your needs. In any case, we assure you that each of these centers are synonymous with quality.

1. Select Business School

This business school is characterized by its wide range of online masters. On its website you can find more than 400 options. In addition to the marketing theme, you can find many other business-related topics that may also be of interest to you. The evaluations of the students are very positive, so it can be an excellent option if you are looking to train from home.

2. TEKDI Institute (Digital Marketing Institute)

Like the previous one, this alternative offers its studies in online format. In this case, the center is specialized in digital marketing, so you can acquire much more specific training if you are interested in dedicating yourself to this field. At TEKDI they exclusively offer a specific master's degree in this aspect (you cannot take a degree), although sometimes they also offer short continuing education courses.

3. Esic Business & Marketing School

In this organization you will be able to study the degree in marketing, which is also one of the most recognized in our country. The duration of the study plan is 4 years and you can take it in person in Madrid, Barcelona and Zaragoza. One of the strengths of this center is that the employability of its students is very high.

4.NETT Digital School

In this school in Zaragoza you can find teaching of the highest quality. You can choose between his master's degree in Digital Marketing, Advertising and Design or his master's degree in Digital Transformation. Regardless of your choice, you will enjoy a learning of ten just like the many students who have already passed through these classrooms and have recommended them.

5. Higher Institute for Internet Development (ISDI)

This prestigious entity has offices in such elitist environments as Harvard or Silicon Valley, although it is also possible to study in Madrid. ISDI's offer is very extensive, since you can train in various topics such as marketing, online commerce, law, etc. In addition, a differential point with respect to other organisms is that provides training to both individuals and companies.

6. Innovation Business School for Entrepreneurs (IEBS)

Like most of the schools on our list, IEBS offers fully online training, with the flexibility that this allows. Its training offer is very rich, since in addition to studying marketing content you can learn about other areas related to internet business.

7. University of Navarre

The University of Navarra is a prestigious private Catholic university. At this institution you can take a 4-year degree in Marketing, which you can combine with more specific master's degrees, such as Communication and Creative Business Management or Political and Corporate Communication. Also in this center you can enjoy excellent teaching and high rates of employability.

8. Complutense University

The Complutense University is a public entity located in Madrid that allows you to take Marketing degree studies in person, although what is most famous in this institution is the Master's Degree in Online Marketing, which lasts six months.

9. International University of La Rioja

This organization is the largest Spanish-speaking online university to date. Thanks to this entity, online teaching is no longer seen as a modality of lower quality than face-to-face teaching. Its educational offer is very diverse, although in the field that concerns us it is important to highlight the master's degree in Digital Marketing that already has ten editions behind it.

10. Autonomous University of Barcelona

At the Autonomous University of Barcelona you can attend its Master's in Marketing in person. If you want to enjoy Barcelona and its beautiful modernist architecture, you should know that this option may be for you, since classes are taught in the Convalescence House, recognized as a World Heritage Site.

Marketing and employability

There is no doubt that marketers are in high demand, as they are the ones they can dominate areas such as social media, SEO, SEM and influencer marketing. Electronic commerce has experienced exceptional growth and this obviously triggers the demand for qualified people.

The areas related to e-commerce are currently among the most in demand and those that show the highest growth potential. In Linkedin, the star social network in this job search, professionals dedicated to marketing, especially those focused on digital, are the ones with the best prospects for success.

Training in the field of marketing is essential today, as there has been a noticeable change in consumers. This transformation has forced companies to modify their advertising strategies. The truth is that buyers are currently hyperconnected. This complicates the picture much more, since organizations must develop a comprehensive sales plan that manages to connect with the customer through all possible channels.

Marketing professionals must be trained in the field of online commerce, but without losing sight of other more traditional ways of attracting. In addition, those who dedicate themselves to this field of work must prioritize the emotional connection with consumers. This deeper part, linked to emotion, is the differentiating element that makes a person choose a company among all the others.

Without a doubt, the current marketing landscape is challenging, but the right training and the ability to work can go a long way to becoming an excellent professional in this area. The bottom line is that if you decide to prepare for a career in commerce and marketing, you choose a center that meets your needs and expectations. Beyond the rankings, your critical sense should be your best guide when choosing.