Advertising

What is the publicity?

Advertising is a marketing activity, oriented to communication, carried out by companies or organizations to publicize certain products or services.

This is often used to insert new brands in a market, improve its image or position a product in a specific area. As distribution channels, advertising uses the media.

What is advertising for?

The main objectives pursued by advertising are the following:

• Promote a product: publicize a new product or service.
• Distinguish yourself from the competition: expose that a product has different and better characteristics than that of its competition.
• Position in the market: target a target audience and position itself as a distinguished brand in the market.
• Increase sales: increase sales of a certain product or service.

Advertising features

The characteristics of the advertising are as follows:

• You need a sponsor that is in charge of persuading people to buy the products of a company.
• Uses collective media to reach the largest number of people and that they buy the product that is offered.
• Have a price It depends on the means used to reach people.
• Although she is known for using collective media, she is heading towards a specific audience.
• Its main objective is for people to inform about the product or service, remember it and acquire.

Types of advertising

There are different types of advertising according to your contents, geographic scope Y broadcast medium.

According to its content

One of the main ways to classify advertising is based on the content you have and where you want to target. According to this, advertising can be:

• Informative: one that seeks to inform or educate the consumer about a product or service.
• Comparative: the one that will buy a product or service with the competition, in order to show that it is better.
• Transformative: one that transmits the solutions that the product or service is not capable of transmitting by itself.
• Emotional: one that seeks to convince the consumer, affecting their emotions.

According to the geographical scope

Depending on its geographic scope, advertising can be:

• Local: about a town, city or small geographic segmentation.
• Regional: Over a region, such as a set of towns, cities, or provinces.
• National: covering an entire country.
• International: one that reaches other countries, generally bordering.

According to its means of diffusion

The different means that advertising can use to communicate are the following:

• Internet: advertisements that are made through online platforms, such as Facebook or Google Ads.
• Printed: advertisements printed on paper, such as brochures or magazines.
• Radio: those that are broadcast on the radio.
• TV: advertisements that are made through programs and advertising spaces on television.
• Telephone: advertising that is carried out through telephone calls, generally used for political campaigns.

Advertising history

To talk about the origins of advertising, we must go back to the years 3000 BC C., to when the Egyptians began placing advertisements for various professions on papyri and clay tablets.

For the year 480 a. C.With a more developed publicity, the first propaganda media appeared in Ancient Greece. At that time there were people who were dedicated to communicating the most important news of the town where they lived, but they also took advantage of and sponsored various products.

Already in the year 1453 d. C., with the invention of writing, advertising was consolidated as a means and instrument of product dissemination. From then until today, it has grown to the point of handling thousands and millions of dollars.

Here is a timeline of the most important milestones in advertising throughout history: