Marketing

What is marketing?

Marketing It is that process that is carried out to promote a product or activity. This is understood from the moment an idea is raised, until the plans and strategies are elaborated, then executed, and finally when the productivity results are seen, that is, when it has reached the consumer's hands.

The goal of marketing is to build customer loyalty through the use and use of various strategies and tools.

The word market derives from Latin mercatus, what it means to buy. To this term is added the orientation to the market study, which results in the word marketing.

Marketing functions

The essential functions that marketing focuses on are as follows:

• Run the market taking into account the consumer.
• Investigate permanently to the consumer, consider the competition, the best-selling products and the different markets.
• To select important customers and seek to retain them.
• To explore innovative markets.
• Dock and respond quickly to innovation.
• To protect the product of various market threats.
• Enhance and promote the brand.
• Look for lead the market.

Marketing objective

The main objective of marketing is to detect the best market opportunities, identify the most profitable and feasible ones, have a prominent market share and benefit the company fulfilling its objectives.

In addition, it is responsible for have reliable and important information about the market, achieve satisfactory products and services, distribute them optimally, set an ideal price, promote, persuade and successfully enter the markets.

Types of marketing

We can classify marketing into 9 different types:

Analytical marketing

This is based on analyze all external and internal components of the product or market to promote, and also carry out an analysis to evaluate the best strategies.

One of the most used tools in this classification, to analyze and develop strategies, is the use of the SWOT matrix.

Strategic marketing

This type of marketing, which is related to analytics, seeks to detect the best strategies to meet market needs.

Operational marketing

This can be considered as a last stage of those mentioned above (analytical and strategic), since bIt requires that the proposed strategy be carried out through different actions.

Emotional marketing

Emotional marketing works to those consumers who buy a product or service out of emotional impulse.

As it is linked to emotions, it seeks to promote a brand or product through people's emotions, not through rationality, so that they make compulsive purchases.

Viral marketing

He is recognized for his use of social media. It happens when a product or brand begins to circulate rapidly through electronic means such as social networks, mail, etc.

Relational marketing

This type of market focuses on fostering good customer-business relationships, to attract the attention of consumers.

Profitable marketing

Type of marketing that seeks to produce more profits through the reduction of various costs.

Global marketing

East is in charge of performing functions in the international market, applying techniques for distribution logistics in various countries and the launch of new products and brands.

Social marketing

This marketing seeks satisfy the market through social actions, conducting an analysis of the functioning of the company.