poster

The first thing we are going to do is determine the etymological origin of the term poster. In this sense, we have to establish that it is a word that derives from the French word "affiche", which, in turn, emanates from the Latin word "affictum", which can be translated as "attached to" or "fixed" .

Poster is a term that refers to a poster. It is, therefore, a sheet from paper or from another material in which there are texts or figures that are exhibited for various purposes.

The notion of poster is used in Latin America, but not so much in Spain. All printed material that transmits some type of visual message and that serves as an advertisement for the dissemination of a certain information can be defined as a poster.

A poster, therefore, can be a poster promoting a product, a service or a event. In this case, the posters seek to attract the attention of potential consumers or clients to increase sales: "The company covered the city with posters to promote its new cola drink", “Have you seen the circus poster? The ticket for today's show is offered with a 50% discount ”, "The poster indicates that, if you hire the service before the end of the month, you will have three bonus months".

In this sense, we must also state that the poster is not only about an image but that the same term is used to refer to the text that what it does is promote a product, an event, a political party, a service ...

This type of text must be stated that it has clear identity signs that differentiate it from other documents:
• The objective is to convince the person who reads it to buy the article, hire the service, attend an appointment or vote for a political group.
• It can be read quickly as it is a short text.
• However, it is very clear and also very concise.
• It should have a slogan that is direct and leaves the necessary mark.
• It will be accompanied by a graphic image that will be in charge of emphasizing and convincing even more.
• It must be done in simple language so that it is understood by as many people as possible.
• It is important that it has a clearly hierarchical structure, where the most important thing is at the beginning.
• The poster should be presented in a legible, eye-catching font that attracts attention.
• It must be placed in public places so that it can be seen by a large number of people.

Posters can also be used in politics to disseminate the proposals of a party or to campaign in favor of a candidate: "The opposition candidate assures, from his posters, that he will create three thousand jobs in a year", "The Blue Party denounced that their posters were sabotaged", "They stuck a poster on the door of my house asking for support for the socialists".