Consumer goods

What are consumer goods?

Consumer goods are those goods (products Y goods) that are intended for a final consumer. Thus, a consumer good is a purchased good that does not need any productive transformation, since will not be used for the production of other goods.

Non-durable goods are tangible goods As a general rule, they are consumed in one or a few times of use, such as with the consumption of beer, soap or salt.

Because these assets are quickly extinguished and bought frequently, the best strategy is to put them on the market. sale in many locations Y advertise them with intensity to induce preference.

Durable goods are tangible products that usually withstand a lot of use, such as televisions, footwear, or mechanical tools. Durable products require more sales, staff, and service, and require a higher profit margin and seller warranties.

Types of consumer goods

An efficient system for classifying consumer goods is based on the way people buy products. As the purpose of the marketing process is to satisfy the needs of end consumers, it makes sense to classify products according to their behavior.

Under this approach, consumer goods can be divided into 4 categories:

• Convenience goods: This type of goods can be divided into current consumer items, impulse-acquired goods, and emergency goods.
  • • Articles of current consumption: are those that are used regularly in each home. They are usually bought frequently and routinely, without paying more attention than is necessary to make the initial decision.
  • Impulse Acquired Goods: are those acquired in an unplanned way. It is common that customers who make this type of purchase do not make comparisons with other products and buy them when they see them, letting themselves be carried away by immediate desire.
  • Emergency goods: they are only bought when there is an urgent need. The customer requires them immediately and the price is of little interest.
• Comparison goods: these are articles that in the opinion of the client justify the time and effort necessary for a careful examination and comparison with the competitors. These goods can be divided into 2 types, depending on the nature of what customers are looking for:
  • Homogeneous articles: these are products that the consumer considers to be essentially similar and that they want to buy at the lowest price. The buyer sees these goods as similar in quality, but different enough in price to warrant convenience comparisons.
  • Heterogeneous articles: are those goods that the customer considers different, which moves him to inspect the quality, durability, convenience and style.
• Specialties: these are goods with unique characteristics and / or highly prestigious brand, for the acquisition of which an important group of buyers is willing to make a special effort. A branded item that wins a strong clientele could rise to the hierarchy in its specialty. Demand for specialties will be relatively inelastic, at least on a reasonable price scale, because potential customers are willing to insist on the item.
• Goods not required: they are goods whose existence people ignore or, although they know it, do not usually think about acquiring them, although in the end they end up being bought at some point. Non-required goods, those that are not sought regularly, require a great marketing effort in the form of advertising and personal selling.

Examples of consumer goods

Some examples of consumer goods are:

• Articles of current consumption: goods that are acquired on a routine basis, such as food and medicines that are used regularly in households. Among them, the purchase of rice, butter, cookies, toothpaste and pain relievers.
• Impulse Acquired Goods: candies, chocolates and magazines placed next to cash registers in supermarkets.
• Emergency goods: an umbrella during a storm.
• Homogeneous articles: buy bread, bath soaps, soft drinks or a comb.
• Heterogeneous articles: the characteristics of these products are usually more important than the price for the consumer, as is the case when buying clothes, furniture or tableware.
• Specialties: a Mercedes Benz vehicle or a Rolex watch.
• Goods not required: life insurance, cemetery lots and tombstones.