Adsense

The Adsense concept means that the advertising platform that belongs to Google facilitates the achievement of income through inserting ads in the content of blogs, websites, among others.

Google Adsense is very popular and easy to use. It is only necessary to register for free on the Adsense page and from there Google provides a code that must be inserted in the content and that, at the same time, will show the related ads. It is a way of generating passive income through this platform.

It is essential to have a web domain to be able to take advantage of this way of making money. It is an indispensable condition for it.

How Google Adsense works

There are two ways to earn money through this platform:

• Cost per click (CPC): Every time a person clicks on an ad that is on a page, its owner makes money from it.
• Cost per thousand impressions (CPM): The way to obtain income is that it is generated as a result of the people who enter the web or the blog.

The positive thing about including this type of advertising on a blog or page is that the owner, when registering, selects the type of advertising he wants to display on his site and the place intended for it.

Therefore, thanks to the Google Adsense algorithm, it makes it easier for that advertising to appear following the guidelines of the person who has previously selected these parameters.

How much can you earn with this platform?

This is a question that many users who repair on this system ask, but it does not have a concrete answer.

It will depend on the following:

• The number of users who visit the blog.
• The content that is used to attract those visitors to the web will determine whether or not they increase depending on the interest that is generated.
• The target is essential since it will depend on the number of people that may be in that sector and are interested in the page itself.
• It is important to use keywords and attractive content to capture the attention of the audience you are targeting and make them notice on the page.
• It is noteworthy to place the ads in visible places within the web itself to get the click of the users before.

Ad types

The most common are the following:

• Ads with text: They consist of text and a link that points to the page of the person who advertises. They only take up a couple of lines and are very common. They are the so-called sponsored links.
• Image ads: The typical banners that appear in the header of the page, on the sides or below. They are more striking by including images with the aim of making users click.
• Rich Media: These are animated ads, which appear enabled, such as gifs. Before they were more used. Currently not so much because although they are flashy they can make users uncomfortable.
• Link set: These are blocks of topics with prominent links within those blocks and that take the user who clicks on them to the advertising pages.