{"id":706,"date":"2021-04-27T08:16:34","date_gmt":"2021-04-27T08:16:34","guid":{"rendered":"https:\/\/enorcerna.com\/wiki\/what-is\/direct-marketing\/"},"modified":"2021-04-27T08:16:34","modified_gmt":"2021-04-27T08:16:34","slug":"direct-marketing","status":"publish","type":"post","link":"https:\/\/enorcerna.com\/wiki\/what-is\/direct-marketing\/","title":{"rendered":"Direct marketing"},"content":{"rendered":"
\n

What is direct marketing?<\/h2>\n

Direct marketing is a type of marketing that seeks to communicate directly with a target audience, in order to obtain a measurable reaction. <\/strong><\/p>\n

One of the most used methods<\/strong> for direct marketing, for example, is the email marketing<\/strong>, through which an email is sent to the consumer to get a reaction<\/strong>Whether it's a purchase, filling out a form, or visiting a website.<\/p>\n

Types of direct marketing<\/h2>\n

The different types of direct marketing are as follows:<\/p>\n

    \n
  • Advertisements<\/strong>: place an advertisement or advertising banner in any medium, whether in newspapers, magazines, websites, among others. This is usually the most widely used type of direct marketing.<\/li>\n
  • Coupons<\/strong>: offer benefits to the consumer, for example discounts, in order to secure a customer, obtain their data or check if an ad is having the expected impact or not.<\/li>\n
  • Mailing<\/strong>: advertise through emails.<\/li>\n
  • Telemarketing: selecting target consumers and contacting them by phone, in order to receive a reaction, usually a purchase.<\/li>\n
  • Cards<\/strong>: send an advertising brochure to all homes in a target area.<\/li>\n<\/ul>\n

    Goals of direct marketing<\/h2>\n

    Direct marketing has two main objectives:<\/p>\n

      \n
    1. Get bigger leads,<\/strong> which may be partners or sponsors, and contribute to the development of the organization.<\/li>\n
    2. Build customer loyalty<\/strong>, get a consumer to repeat the purchase of a product or maintain its permanent purchase.<\/li>\n<\/ol>\n

      In addition, direct marketing not only attracts new customers, but also provides relevant information about a product: <\/strong>its benefits, characteristics, any promotion or offer, and shipping conditions.<\/p>\n

      In this way, from direct contact with customers, companies can improve their products and satisfy the consumer.<\/strong><\/p>\n

      Advantages and disadvantages of direct marketing<\/h2>\n

      Direct marketing has both advantages and disadvantages.<\/p>\n

      Advantage<\/h3>\n

      Some advantages of direct marketing are:<\/p>\n

        \n
      • It concentrates on a target audiences,<\/strong> so the results are accurate.<\/li>\n
      • Sales can be confidential and personalized<\/strong>.<\/li>\n
      • Develop a good communication<\/strong> between the client and the company.<\/li>\n
      • It is a marketing strategy that it is not visible to the competitors.<\/strong><\/li>\n<\/ul>\n

        Disadvantages<\/h3>\n

        Some disadvantages of direct marketing are as follows:<\/p>\n

          \n
        • The databases may be out of date<\/strong> and therefore not reaching 100% of the wanted public.<\/li>\n
        • It can be considered SPAM<\/strong> by the consumer, which generates a negative effect.<\/li>\n
        • The costs are higher<\/strong> because mail services, telephone services, internet and others are used.<\/li>\n
        • There is a lack of security in the catchment and storage<\/strong> of consumer data.<\/li>\n<\/ul>\n

          Direct Marketing Examples<\/h2>\n

          Here are some examples of direct marketing:<\/p>\n

            \n
          • A internet service company<\/strong> seeks to publicize a new product, so it sends an email to all its users to advertise it.<\/li>\n
          • A new Pizza shop<\/strong> It seeks to make itself known in the neighborhood where it is located, so it makes 1000 brochures and distributes them to nearby homes.<\/li>\n
          • A political party<\/strong> wants to publicize its political proposals, so it makes phone calls to communicate it to people.<\/li>\n<\/ul>\n<\/div>\n\n\n
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            What is direct marketing? Direct marketing is a type of marketing that…<\/p>\n","protected":false},"author":1,"featured_media":707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-what-is"],"_links":{"self":[{"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/posts\/706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/comments?post=706"}],"version-history":[{"count":0,"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/posts\/706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/media\/707"}],"wp:attachment":[{"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/media?parent=706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/categories?post=706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/tags?post=706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}