{"id":2950,"date":"2021-05-15T02:05:52","date_gmt":"2021-05-15T02:05:52","guid":{"rendered":"https:\/\/enorcerna.com\/wiki\/definition\/strategic-alliance\/"},"modified":"2021-05-15T02:05:52","modified_gmt":"2021-05-15T02:05:52","slug":"strategic-alliance","status":"publish","type":"post","link":"https:\/\/enorcerna.com\/wiki\/definition\/strategic-alliance\/","title":{"rendered":"Strategic alliance"},"content":{"rendered":"
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\nA strategic alliance is an agreement between companies from different sectors, in order to strengthen their commercial objectives. All this, through actions that benefit the same customer segment<\/strong>.<\/span><\/p>\n

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Companies, in their permanent search to retain customers and increase their market shares, have innovated in strategies that are not necessarily related to prices or discounts, but also to benefits. <\/p>\n

In this sense, a strategy used is that of alliances with companies that are not necessarily from the same sector, but that do share a common segment.<\/p>\n

Examples of strategic alliances<\/h2>\n

If you are a driver, perhaps it has ever happened to you that when you go to the gas station, the salesperson gives you the option of accumulating flight kilometers on a specific airline. But why does that happen? <\/p>\n

Precisely because that airline and the oil company detected that it was of mutual benefit for those who load gasoline to accumulate a few kilometers on the airline.<\/p>\n

On the one hand, vehicle drivers are loyal to and more interested in shitting at that gas station, as well as drivers themselves, as passengers, in flying on that airline.<\/p>\n

We are facing a strategic alliance.<\/p>\n

Other companies that know very well about strategic alliances are banks. They have alliances with different restaurants, health centers, gyms, cinemas, universities, among others. These offer discounts that benefit your customers. However, partner institutions also benefit from loyalty or a greater number of clients, students, etc.<\/p>\n

Benefits of strategic alliances<\/h2>\n

It is important to note that strategic alliances generally occur in companies that are from different sectors, but share a common segment.<\/p>\n

However, the benefits for both are as mentioned below:<\/p>\n

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  • Loyalty:<\/strong> It is an action that strengthens customer retention in both institutions.<\/li>\n
  • Cost:<\/strong> The strategic alliance is a collaborative management that can generate costs, but that aims to generate greater benefits.<\/li>\n
  • Competitiveness:<\/strong> It improves competitiveness in companies, which raises the standard of service and benefit offered to consumers.<\/li>\n
  • Innovation:<\/strong> Create an environment of constant search for new alliances for clients.<\/li>\n<\/ul>\n

    Other benefits of strategic alliances<\/h2>\n

    Although at the beginning of this article it is mentioned that the objective of these alliances is to improve the commercial or market position, there are also cases in which the objective is social. <\/p>\n

    For example, the companies Ford and Google signed a strategic alliance to enhance the transformation of the automotive industry. This goal is not only commercial, it drives global change that will benefit the entire industry, not just Ford customers.<\/p>\n

    On the other hand, there are entrepreneurs who, given their Corporate Social Responsibility policies, establish strategic alliances for the benefit of a community, or the environment.<\/p>\n

    These examples in the long term have an impact on the reputation and branding of the company. Therefore, it contributes to positioning and strengthening its presence in the market.<\/p>\n<\/div>\n\n\n

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    A strategic alliance is an agreement between companies from different sectors, in…<\/p>\n","protected":false},"author":1,"featured_media":2951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-definition"],"_links":{"self":[{"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/posts\/2950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/comments?post=2950"}],"version-history":[{"count":0,"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/posts\/2950\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/media\/2951"}],"wp:attachment":[{"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/media?parent=2950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/categories?post=2950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/tags?post=2950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}