{"id":2332,"date":"2021-05-07T20:02:46","date_gmt":"2021-05-07T20:02:46","guid":{"rendered":"https:\/\/enorcerna.com\/wiki\/definition\/image-consulting\/"},"modified":"2021-05-07T20:02:46","modified_gmt":"2021-05-07T20:02:46","slug":"image-consulting","status":"publish","type":"post","link":"https:\/\/enorcerna.com\/wiki\/definition\/image-consulting\/","title":{"rendered":"Image consulting"},"content":{"rendered":"
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\nCorporate image advice is the work that agencies or other professionals provide to the company to guide and advise it on how it should behave, and thus transmit the identity sought.<\/strong><\/span><\/p>\n

<\/p>\n

We are in a time of constant and intense changes and it is common for a company at some point to find itself lost, without knowing where to start. <\/p>\n

In many cases, the best option is to seek a virgin and neutral perspective, which is not contaminated by the internal environment or the nearby environment. Thus, the solution is to turn to a professional who has a series of techniques to fulfill our objective.<\/p>\n

Image advice example <\/h2>\n

Let's imagine that we have inherited the family wine company Garnatxa Negra SL, and so far, although the product is good and there have been changes and innovations, in many areas it is still the company that was created more than 50 years ago.<\/p>\n

The logo looks traditional and overloaded, the place has lost its charm and the workers are increasingly disoriented.<\/p>\n

If the behavior of the wine consumer has changed so much during this time, how can a company survive that continues to act in the same way?<\/p>\n

You have to adapt and, either due to lack of time or knowledge, you can turn to a company that is dedicated to advising other firms to change the image with which they are known.<\/p>\n

This process encompasses a large number of tasks depending on the \"facelift\" that you want to do and affects both the offline and online environments. Here are some of these tasks:<\/p>\n

Offline:<\/p>\n

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  • Recover or transform the identity of the company.<\/li>\n
  • Transmit the appropriate values \u200b\u200bto the workers. Train them in various fields, improving, for example, their relationships with co-workers.<\/li>\n
  • Design of facilities, logo and corporate material (business cards, letter paper, among others).<\/li>\n<\/ul>\n

    On-line:<\/p>\n

      \n
    • Collect information on online reputation, that is, find out what is being said about the company on the Internet.<\/li>\n
    • Provide the company with an online presence or adapt it to the present, prioritizing the website, and taking care of social networks.<\/li>\n
    • Promote networking to publicize the new corporate image.<\/li>\n<\/ul>\n

      In conclusion, image consulting can be the solution to a company that is failing day by day and, although it is almost always a difficult decision, a change of course can also be the only direction to keep moving.<\/p>\n<\/div>\n\n\n

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      Corporate image advice is the work that agencies or other professionals provide…<\/p>\n","protected":false},"author":1,"featured_media":2333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-definition"],"_links":{"self":[{"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/posts\/2332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/comments?post=2332"}],"version-history":[{"count":0,"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/posts\/2332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/media\/2333"}],"wp:attachment":[{"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/media?parent=2332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/categories?post=2332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enorcerna.com\/wiki\/wp-json\/wp\/v2\/tags?post=2332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}