Target audiences

What is the target audience?

The target audience, also known as the target, refers to the group of people to which a company aspires to sell a product or service, because it meets certain characteristics.

When marketing a product, companies must establish a target audience. East is defined through characteristics such as sex, age, location, and purchasing power, and allows a more effective marketing campaign.

Target audience types

By identifying a target audience, we can turn to the different generations of people, since this defines their tastes, customs and lifestyle.

Classification and types of target audience.

Maturist

This audience includes those people born before 1945. This generation is very traditional and their advanced age means that are not used to today's world and the use of technology.

This target audience is very attached to the concept of family and formality, driven by jazz and swing style music, and written communication.

Baby boomers

Baby boomers correspond to the generation of people who were born between 1946 and 1964, which are close to retirement and whose work plays a fundamental role in his life. They grew up with very big life changes, like the acceptance of divorce, wars and world crises.

Yes OK they began to dominate the technological aspects, they don't do it at all. His main means of communication is the telephone, although they are present on social networks and the internet today.

Generation X

People who belong to this group were born between 1965 and 1978. They have an attachment to the Internet and are characterized by a facility to adapt to changes.

Thus, they are constant digital migrants and lifers of all the great changes of modern communication, from SMS (text message) to e-mail communication.

They are individualistic, flexible and see the work environment as something more unstable and changeable than their previous generations.

Generation Y (millennials)

Millennials are those people born between 1981 and 1995, characterized by being very adapted to the use of the smartphone as the main life device.

They grew up alongside the internet, social networks and text messages, so they are very attached to technology, with which they seek comfort.

Generation Z (pivotals)

Are those people who were born between 1996 and the present, so they have had extensive contact with technology, but are not yet in the job market.

They are characterized by having born together with technology and for having great contact with it through games, consoles and mobiles. His life is connected to the digital world and his hobbies are based on it.

Target audience examples

To better understand this concept, let's see some examples of target audience applied to businesses and companies:

• A bakery conducts a market study and verifies that its target audience is made up, for the most part, by seniors or retirees (maturists or baby boomers). People over 30 years old also come to the premises, but not to a great extent.
• The drink Coca Cola Zero The Coca Cola Company has a target audience of consumers between the ages of 25 and 30 (Generation Y) who are looking to maintain a good physical appearance.
• The target audience of Starbucks It is for men and women between 25 and 40 years of age. While this is not your only audience, it represents 50% of your business' clientele.