Digital marketing

what is the digital marketing?

Digital marketing is that type of marketing that uses digital media to carry out its marketing strategies. This seeks to use resources such as social networks, email marketing, websites, applications, among others, to promote a brand, product or service on the network.

Through digital marketing, strategic marketing is applied in conjunction with operational marketing, to attract the target audience and improve sales.

Characteristics of digital marketing

The main features of digital marketing are the following:

• It's in permanent contact with new technologies, such as social networks, smartphones, etc.
• It makes use of the advertising, communication and public relations.
• Let the user has personalized information according to your interests.
• It is a mass marketing medium, In other words, for little money it allows you to reach a large number of online users.
• It is based on their 4F: flow, functionality, feedback and loyalty.

Advantages and disadvantages of digital marketing

Digital marketing has both advantages and disadvantages for the development of a company.

Advantage

• It's universal: you have the ability to reach a large number of people regardless of region, country or city.
• Availability: being digital it can be perceived 24 hours a day and on any day of the week.
• It is interactive: It allows you to be in contact with customers, to know what they like and dislike.
• It is measurable: provides the ability to obtain real-time data quickly and accurately.
• It demands a low cost: less money is invested than in traditional marketing.
• Easy distribution: the use of digital media is simple and spreads faster.

Disadvantages

• Possibility of fraud: not all people trust digital advertising. Some are afraid of registering their personal data on the web and that is why they do not make online purchases or e-commerce operations.
• Does not last: users regularly remember for less time an advertisement displayed on the networks.
• Technological dependency: it is excessively dependent on network services and the use of digital resources, both for the production of content and for the transmission of messages to the audience.

Digital marketing tools

Digital marketing is made up of a series of technological resources that help create, execute, analyze and improve the advertising strategy of a company. According to their functionality, we can classify the digital marketing tools in:

• Analytics: gather information on the impact of publications on the web. Some of the best known analytical tools are Google Analytics, Ahrefs, SEMrush.
• Automation: optimally manage repetitive tasks. The best known is Hubspot for being a pioneer in marketing. Another widely used for its easy handling is Sharpspring.
• Social media: The main thing when using networks is to manage the content and visualize the flow of visits. For this, the most used tools are HootSuite and Buffer.
• SEO positioning: Useful to know the place or position of our website in search engine results. Woorank and Übersuggest are some of the most recommended.
• Email Marketing: content management tools such as Aweber and Get Response are used. Both are great for small to medium content. Mailchimp is also one of the most prominent.