Marketing

What is marketing?

Marketing, also called marketing, it's a set of activities that are carried out to determine what are the needs and demands of a public or market, with the aim of satisfying them through products or services.

This shot take into account factors such as age, gender and other characteristics important that contribute to the profit of the company, increasing the demand for products and the profits obtained, and making consumers happy with what they get.

Definition according to authors

To better understand the concept of marketing or marketing, let's see the definition proposed by the following authors:

• Modern marketing specialist Philip Kotler defines it as «A social and administrative process by which groups and individuals satisfy their needs, by creating and exchanging goods and services«.
• Bruce Walker, William J. Stanton, and Michael J. Etzel, in their book "Fundamentals of Marketing," define it as «The process that emphasizes customer orientation and coordination of activities, to achieve the organization's objectives«.

Marketing objectives

The objectives that guide marketing are the following:

• Study the needs of consumers, in order to ensure that the goods and services of the organization satisfy them.
• Convince people to buy the product being offered.
• Get attention of consumers through advertising.
• Clear out any type of doubt that the consumers present, to guarantee the demand of the same.

Marketing functions

Marketing performs important functions within the economy and organizations, such as:

• Identify and know in detail what the markets are.
• Satisfy to consumers solving their needs in the best way.
• That the products offered to be profitable for the consumers.
• Determine the prices that the products or services should have.
• Promote the product or service, using all possible means of communication.
• To distribute the product to buyers, to obtain the expected profit.

Types of marketing

We can identify 5 types of marketing or marketing:

The different types of marketing or marketing.

Marketing mix

The marketing mix consists of the implementation of a strategy based on 4 variables, known as the 4Ps:

• Product.
• Price.
• Square.
• Promotion.

Strategic marketing

Strategic marketing focuses on carry out your long-term goals. To do this, it analyzes how to develop day-to-day actions so that the future of the organization is successful.

Operational Marketing

Also know as tactical marketing, is the type of marketing that focuses on Carry out your short-term goals.

However, it also works in conjunction with strategic marketing to achieve long-term goals.

Direct marketing

Direct marketing seeks to provide feedback with the client in a personalized and direct way, that is, to develop a dialogue between company-client.

Although it is capable of achieving very good results, it is difficult to apply it on a large scale, since a personalized treatment with the client, when there are a large number of clients, is an arduous process.

Digital marketing

This type of marketing, which is getting more and more participation and importance, is based on orienting promotional strategies to the digital world. Some of the tools that digital marketing develops are the following:

• Websites.
• Presence in social networks and advertising.
• Email-marketing.

Importance of marketing

Through the analysis of market behavior, marketing or marketing helps to Make grow the demand for the products or services offered by a company, and uses this information to promote your sales.

Provides the opportunity to innovate and develop more services to offer and, in addition, by creating products that facilitate day-to-day life, it contributes to making people's lives more placid.

Ultimately, marketing gets them to believe more competitive company, which gives the customer the opportunity to purchase the products they want, at the price that best suits them.