adequacy

Adequacy it's a finished whose etymological root is found in the Latin word adaequatĭo. It is about the act and consequence of adjust: adapt, adjust or fix something to accommodate something else.

The concept of adequacy is used in different contexts. In the field of communication, the idea of ​​adequacy refers to the respect that a text should have for different parameters and criteria linked to the communication situation, the subject, the receiver and the sender.

The adequacy of a textIn this way, it implies that it complies with various principles in order to be understandable and relevant. In order for the text to be interpreted by the receiver, it must attend to their knowledge and linguistic variations, to name two issues. The sender, on the other hand, has to use the intertextual resources with precision.

A doctor, for example, must be in a position to achieve the adequacy of his message depending on the environment and the receiver. The professional cannot speak in the same way to a colleague as to an eight-year-old.

It is possible to qualify a text in different ways, depending on the element with respect to which we analyze it: for example, it can be timely or inappropriate depending on the situation; appropriate or inappropriate according to the recipients; suitable or inadequate in relation to the subject dealt with in its lines. This concept is found in the group of the so-called classical rhetoric, along with the elegance, the clarity and correction, three other notions of a stylistic type, and it was coined in the 1960s.

As can be appreciated, adequacy is not a process or a property that can take place automatically and spontaneously, but requires the consideration of other concepts, such as non-verbal communication, the relationship between text and context, encyclopedic knowledge, polyphony, empathy, speech voices and presuppositions, among others.

When we talk about encyclopedic knowledge In this context, we refer to the culture that the receiver has, to the tools at his disposal to interpret the message sent by the sender, make inferences or make predictions. At this point the frame, since it is the base in which the receiver can locate the information, to compare it with his previous notions.

The two concepts just exposed have a directly proportional relationship with the understanding of the message: the less encyclopedic knowledge the receiver has and the smaller his frame of reference on the subject at hand, the less chance he will have of understanding the message. information exposed by the issuer, and for this reason it must make an effort to adapt it.

The empathy and the point of view are two other essential concepts for successful communication. The adequacy of the message to the particular situation of the receiver, his story and the relationship he may feel with the information is very important to avoid any negative repercussions. Returning to the case of a doctor speaking with his patient, he must also take into account the impact that your words may have on your patients, especially before giving them bad news.

Adequacy can also refer to the adaptation to a new regulatory framework. On Argentina, after the promulgation of the Audiovisual Communication Services Law (the Law 26,522, also known as Media law), the Condition forced the Clarín Group to modify its structure to adapt to the new legislation. Said adaptation should be carried out according to the deadlines set by the Power of attorney.

In the case of Clarín Group, the adequacy supposes to dispose of licenses to reduce its participation in the market. The Argentine government maintains that, in this way, freedom of expression is favored since new communication actors can be added.